A geordie. Resident farmer of content at Inferno. A YCC London thinker & doer. An adopted Eastender. Here's a flavour.
After graduating from the University of Sunderland in 2008 with a 1st Class Honours BA Advertising & Design degree, I moved south to the capital. Here I worked as part of a creative team whilst we chased our first full-time jobs.
In June 2009 we landed a job at Inferno after a couple of other placements in London. After two and a half years of copywriting and creative concepting I felt that my carrer should move in a slightly different direction.
I'm currently working for Inferno in a newly created role. As 'Content Farmer' my day to day responsibilities are still very creative at their core, looking after and maintaining all outward facing web and social media content.
As Content Farmer, my day to day responsibilities are creative at their core. I'm responsible for all outward facing web & social media content for the agency.
My tasks include managing the company website, ensuring all personnel and work case studies are bang up to date. I'm also responsible for the creation and maintenance of all blog content including concepts for the features.
I maintain the voice and assets of the agency in social channels including Facebook, YouTube, LinkedIn, Twitter & Flickr. I often liase with and write pieces of content for external companies on behalf of Inferno.
Offline I like to ensure my colleagues are constantly exposed to fresh thinking. I arrange 'social sessions' and provide platforms for inspiration through booking exciting and educational showcases with companies like Aardman, Jelly & Supergoober.
After taking control of the Young Creative Council in January 2009 I've worked with a tight-knit group of young creatives to build a brand that's recognised throughout industry, within most of the higher education establishments in the UK, and even some abroad.
Outside of work our mission is to inspire creative thinking and ideas generation across all disciplines. We believe ‘People who do, change the world. Everyone else is just living here.’
It allows us to keep in close contact with the best talent that's entering the industry year by year. We love putting on activities and events to help students and graduates best prepare for the working environment.
Working for clients including Nokia, Moneycorp, Keep Britain Tidy, Unilever, Visa, Honda, Sainsbury's & Dove Spa.
Working for clients including Unilever, Kiss FM & BlackBerry.
Working for clients including Marriott Hotels, Heat Magazine & Ebookers.
Working for clients including Orange, Land Rover & Ford.
Working for clients including TV Licensing & Reader's Digest.